Governance

CHIEF EXECUTIVE OFFICER

Stuart joined AIR in January 2019, bringing over 22 years of international business experience from British American Tobacco (BAT), where he held senior roles including Regional Head of Finance for Europe and North Africa, Area Director for North Africa and Regional Manager for Asia Pacific. He holds a degree in Economics and Accountancy and has completed executive studies at Harvard Business School and IMD. Stuart is also a Chartered Management Accountant.

CHIEF FINANCIAL OFFICER

Bassem joined AIR in July 2020, following a successful 23-year career at British American Tobacco, where he was Finance Director for Central Europe North. As AIR’s CFO, he has been pivotal in enhancing the company's financial strategies and leading key transformational projects. Bassem was appointed Chief Financial Officer in January 2024.

CHIEF PRODUCT OFFICER

Paul, who joined AIR in December 2021, oversees product strategy and the development of innovative new devices. Previously, he led product development through his consultancy, and worked at Dyson for over 20 years in the Research, Design and Development team, overseeing the expansion of the organization’s portfolio. At AIR, Paul is dedicated to advancing product solutions that redefine the inhalation experience.

CHIEF MARKETING OFFICER

Jorge drives AIR's marketing innovation and brand partnerships. Throughout his career at CPG powerhouses like Reckitt and Kellogg's, he worked in Europe, Asia, North America and Africa. Jorge is passionate about creating impactful marketing solutions that resonate with consumers.

EXECUTIVE VICE PRESIDENT, HERITAGE AND EMERGING MARKETS

Omar brings over 30 years of experience in leading transformations for startups and global enterprises. Known for his expertise in revenue growth, market expansion, and problem-solving, Omar excels in bridging technical and management teams to drive strategic initiatives and growth.

CHIEF PEOPLE & IT OFFICER

Shane joined AIR in December 2021 from Reckitt, where he was VP HR for North America. He focuses on fostering a strong organizational culture and talent development. Shane is dedicated to enhancing AIR’s performance through strategic management of global talent and organizational design.

CHIEF LEGAL & CORPORATE AFFAIRS OFFICER

Ronan joined AIR in September 2019, bringing expertise from British American Tobacco, where he led legal and corporate affairs for Europe. At AIR, he is committed to upholding high standards of governance and supporting the company's innovation and regulatory strategies for shisha and inhalation products.

CHIEF SUPPLY TRANSFORMATION OFFICER

Ashok, who joined AIR in May 2022, is responsible for revolutionizing the supply chain and planning functions. With over 20 years of global experience, including roles at Philips, GE, and Dyson, Ashok focuses on enhancing supply chain efficiency and supporting the company's shift to a customer-centric model.

EXECUTIVE VICE PRESIDENT, AMERICAS

Jacobo is a seasoned business leader with a proven track record of driving transformation and growth across various industries, both in management and advisory roles. He joined AIR in 2021 to lead our Spain & France operations, where he transformed the business to successfully regain market leadership, later taking over our European Business in 2023.

EXECUTIVE VICE PRESIDENT, FUTURE INHALATION RITUALS

Steve joined AIR in 2024 to lead our New Growth Categories business helping to shape the commercial future of AIR. Prior to joining AIR Steve was Global President at Dyson where he had a successful 21 year career where he graduated through the ranks and held the roles of UK Managing Director and EMEA President. Steve is passionate about people, culture and building teams to succeed.

CHIEF DIGITAL OFFICER

Joe Bilman is a New York- and London-based product and growth executive with over 25 years of experience leading digital transformation, e-commerce, and fintech ventures. He joined AIR Global in April 2024 as Chief Digital Officer, following senior roles at MasterClass, HitRecord (acquired by MasterClass), American Media, and MacAndrews & Forbes. Joe is recognized among The Hollywood Reporter’s Digital Power 50 and is known for turning “zero-to-one” ideas into global successes.