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    <loc>https://www.ir.air.global/news-and-events/air-and-cantor-equity-partners-iii-announce-public-filing-of-form-f-4-ahead-of-planned-merger-and-nasdaq-listing</loc>
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      <image:title>New &amp; Events - AIR and Cantor Equity Partners III Announce Public Filing of Form F-4 Ahead of Planned Merger and Nasdaq Listing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.ir.air.global/news-and-events/research-study-demonstrates-reduced-secondhand-toxicant-exposure-9dw2r</loc>
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    <lastmod>2026-03-31</lastmod>
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      <image:title>New &amp; Events - Research study demonstrates reduced secondhand toxicant exposure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/air-strengthens-global-footprint-with-acquisition-of-nameless-zrxh3</loc>
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    <lastmod>2026-03-30</lastmod>
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      <image:title>New &amp; Events - AIR strengthens global footprint with acquisition of NameLess - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/snoop-alfakher-5xdrm</loc>
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    <lastmod>2026-04-02</lastmod>
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      <image:title>New &amp; Events - Snoop x Al Fakher: Flavor meets culture</image:title>
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    <loc>https://www.ir.air.global/news-and-events/air-cookies-collab-cmpwg</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>New &amp; Events - AIR &amp;amp; Cookies Debut Flavor Collaboration in the USA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/ooka-shisha-peer-reviewed-study-2025-gzy5b</loc>
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    <lastmod>2026-03-09</lastmod>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/launch-of-hookahcom-the-new-global-hub-for-all-things-hookah-hsesa</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>New &amp; Events - Launch of Hookah.com: The New Global Hub for All Things Hookah</image:title>
      <image:caption>AIR is proud to announce the launch of Hookah.com, a new all-in-one platform designed to serve the evolving needs of today’s hookah enthusiasts. By consolidating SouthSmoke.com and Hookah-Shisha.com under one unified brand, Hookah.com offers a seamless, user-centric shopping experience with advanced search functionality, curated collections, and expert-driven educational content. The site is poised to become the definitive online destination for both new and experienced users worldwide.</image:caption>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/zodiac-pods-the-first-ever-tobacco-and-nicotine-free-molasses-in-pod-format-wzxan</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69c2cb6e482394210b21dde1/1774373761465-F7F8BW8N4RZXCXWG811F/Zodiac-News.jpg</image:loc>
      <image:title>New &amp; Events - Zodiac Pods: The First-Ever Tobacco- and Nicotine-Free Molasses in Pod Format</image:title>
      <image:caption>As part of its commitment to responsible innovation, AIR launched Zodiac, a pioneering line of OOKA-compatible pods that contain no tobacco or nicotine. This industry-first format reimagines the shisha experience by offering flavorful, satisfying sessions without the traditional ingredients. Zodiac sets a new benchmark for the future of mindful, modern hookah.</image:caption>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/ooka-launches-in-the-uae-redefining-the-shisha-experience-across-global-markets-z5mml</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69c2cb6e482394210b21dde1/1774373761370-WQPY6FFINY1IT6BKXYGD/OOKA-launch-News.jpg</image:loc>
      <image:title>New &amp; Events - OOKA Launches in the UAE, Redefining the Shisha Experience Across Global Markets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/shisha-kartel-launches-in-spain-rgj67</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69c2cb6e482394210b21dde1/1774373761417-NYJ4L78J987CVKDWC89T/Shisha-Kartel-News.jpg</image:loc>
      <image:title>New &amp; Events - Shisha Kartel Launches in Spain</image:title>
      <image:caption>AIR officially launched Shisha Kartel, a bold new brand developed entirely in-house and introduced to the Spanish market. With a modern identity and a flavor-forward product range, Shisha Kartel marks a significant milestone for AIR as its first proprietary brand launch since 1999; one that blends innovation, style, and regional relevance.</image:caption>
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    <loc>https://www.ir.air.global/news-and-events/air-expands-in-the-us-market-with-acquisition-of-southsmokecom-gagdh</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>New &amp; Events - AIR Expands in the U.S. Market with Acquisition of SouthSmoke.com</image:title>
      <image:caption>As part of its expansion into North America, AIR acquired SouthSmoke.com, one of the longest-standing and most recognized online retailers in the U.S. hookah market. Serving both B2B and consumer markets, the platform complements AIR’s growing collection of best-in-class digital assets, enabling deeper reach and a more connected customer experience across the region.</image:caption>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/air-acquires-shisha-worldcom-europes-leading-shisha-retail-platform-ccnrk</loc>
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    <lastmod>2026-03-09</lastmod>
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      <image:title>New &amp; Events - AIR Acquires Shisha-World.com, Europe’s Leading Shisha Retail Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ir.air.global/news-and-events/hookah-shishacom-joins-air-the-leading-platform-in-the-north-american-hookah-e-commerce-landscape-76wn3</loc>
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      <image:title>New &amp; Events - Hookah-Shisha.com Joins AIR: the leading Platform in the North American Hookah e-commerce landscape - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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